Exact prices are better, except when they're much, much worse
At for homes. The researchers think exact numbers are low (like Walmart) while rounded numbers are high. They’re totally wrong on one count though: “A condo priced at say $153,122 might actually sell faster than one priced at 150” They may be right about people’s feelings once they see the condo, but they’re 100% wrong about what is important; people...