What does Estately have in common with John McCain?

We both notified the media of important news on the Friday before Memorial Day Weekend. John McCain actually released his news (John McCain and his 1,500 pages of his medical records), but we did manage to inform reporters of our Tuesday release at about the worst time to deliver news all year – just as they were cracking their beers and lighting their barbecues. Really – we weren’t trying to fool anyone. So our Portland release was picked up (35,000 more homes on Estately!) by the msm (that’s the mainstream media if you aren’t hip to the acronyms) not quite on the release date, but close enough.