Compete sez: Real estate, medical advice or fake phone numbers?

Everyone loves to talk about Compete.com’s accuracy problems, so this shouldn’t be new to anyone who has done competitive research on Compete. However, it is amazing how off-base Compete.com can be.

Question: How does Compete do with estately’s keywords driving traffic (follow along here)?

Number One: 27628 69th ave nw, stanwood, wa
We rank for it! But Compete actually now outranks us. I haven’t checked the logs, but I can guarantee that isn’t a top keyword for us.

Number Two: estately seattle
We had better rank for it (and we do)! Woo-hoo! We pwn Estately Seattle. Would you pay for more gems like that?

Number Three: 503-222-7777
Nope! We don’t rank for it. And, as far as we can tell, it’s never been on the site. We aren’t in the random, Portland area phone number business.

Number Four: prototype onmouseover
Nope! We don’t even rank for it. And, as far as we can tell, it hasn’t ever been on the site. We do use the prototype javascript framework though… Good try?

Number Five: diabetes
Nope! We don’t even rank for it. No one in my family has diabetes, but I can’t speak for the rest of Estately. We certainly don’t have any “diabetes homes” for sale.

Disclaimer: we’re small and don’t get scads of traffic. HOWEVER! We do get some traffic. And nearly all of our search engine traffic is searching for text that is on our site (and text that pertains to real estate!). When your data is embarrassingly bad, don’t display it.