Advertising on Estately

People often ask us why we don’t “just put some ads on Estately.” In part, because we don’t click on ads. In fact, we don’t know anyone who clicks on ads, probably because we don’t know that many middle aged women in the Midwest. We built Estately to solve real-world problems; to help people find and sell homes and to help them find great professionals to guide them along the way. Rather than promote this process, we feel ads would get in the way. Ads demand more page views (ever see those sites with a 10 page story and each page has 2 paragraphs – the need to place more ads makes that possible), which, in our case, means less user-friendly interface.